Stunning Branded Awnings for Loewe at Harrods

At Morco we have developed the  branding RAGS® system of graphic application process which acknowledges the importance of this branding. The RAGS® system of graphic application ensures accurate reproduction of client brands no matter the complexity of number of colours.

Corporate branding is important to all businesses, but especially to those with Internationally renowned brands such as Loewe, the renowned fashion and fashion accessory house.  From 4 August 2022 - 30 September 2022 the Loewe’s Autumn/Winter 2022 much-anticipated collection lands in the Exhibition Windows of Harrods this August and celebrates the brand's success at the Paris Fashion Week.

The Exhibition windows are now  appropriately dressed and can be easily located on the store by the fact that we have installed four Loewe branded awning covers, which now adorn the exhibition windows.

We had of previously manufactured and installed these awnings, as we have with all the Harrods awnings, and during the special exhibition they will act as a signpost to the Loewe collection.

Morco has been proud to have been associated with the Harrods store for many years and was responsible for the complete renewal of the awnings on the store elevations. This project encompassed not just the supply of new fabric covers but involved a significant re-designing of all the awning components and fixings with bespoke parts being manufactured by us in our London factory.