Smith & Wollensky are a long standing customer of ours and we have been pleased to have been chosen to install a number of their retractable awnings and other related products including cafe barriers. A particular feature of the awnings seen here is the distinctive Smith & Wollensky branding which was applied using our own bespoke RAGS® graphic application process.
These retractable Victorian awnings perfectly suit this elegant London facade with their hardwood boxes and laths allied to the traditional green of the fabric giving the appearance of permanence and style. The Traditional font of the text used for the branding on the valances continues this link with the longevity of the client brand.
The five retractable Victorian awnings on The Adelphi site in central London are in the same colours and branding style as the entrance canopy on their 49thStreet venue in New York.
Selected randomly from a list of surnames in a telephone directory, the Smith & Wollensky brand was created in 1977 and the first restaurant opened that same year in New York. The flagship green and white building in New York was the springboard for their first restaurant outside of the US – located in the landmark Adelphi Building here in London.
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