Marlesbury awnings for ERDEM, Mayfair

These  Marlesbury awnings installed here for Erdem in Mayfair were originally installed by us a few years ago. However the client recently called us to ask whether we might be able to change their appearance and give the store a fresh look.  The awnings are now covered with a fresh white fabric with the name ERDEM prominently place on the weighted valances  using the facility we are able to provide for accurate branding, known as the Morco RAGS® process. Unique to Morco this technology means we have been able to apply very small, fine edged, letters to the fabric which would have been impossible by other more traditional means.

This  new location for Erdem at  70 South Audley Street in London's Mayfair  is a 2000 sq ft two-storey flagship store bringing to life a building which was once what was once a bank. The shop is located on a corner with expansive windows on two sides, which flood its two floors with light. Connecting the ground and lower-ground floors is a sliced spiral staircase that’s grounded by a black wax steel banister, inspired by a trip to Oslo’s Vigeland Museum and Georgian blacksmithing. The  Erdem flagship store brings to life not just Erdem’s collections and accessories, but the world of the female character that is his inspiration.