French Restaurant Chain ‘Le Bistro Pierre’ Choose Victorian Awning

Le Bistro Pierre is a new chain of French restaurants. Morco were selected to work on the awning design for the first branch to open, which was located in Cardiff.

Developing a restaurant awning for a chain has a different set of disciplines, as the branding needs to become instantly recognisable, as well as be appropriate for the theme. Working in partnership Le Bistro Pierre surprisingly selected a British classic, in the Signature Victorian Awning, but the versatility of this awning is one of its main strengths. Once the branding was in place, the anglo-french alliance was a great success that will roll out to all the other outlets.