Classic folding arm awning for Jo Loves, Belgravia

This  Classic all white commercial awning which we have installed at the new Jo Loves Fragrance brasserie bar in Belgravia compliments the freshness of fragrances to be found within. The awning fabric has been sensitively decorated with an intricate design, using our unique RAGS® branding process, which reflects perfectly  the sophisticated style of Jo Loves. The Classic awning is an unfussy design which belies the robust construction required of a high street installation. Electrically operated by remote switch the Classic awning is simplicity itself to control and, where specified, can also be supplemented with automatic sensors which respond to sun or wind inputs. When retracted, the Classic awning is sealed within a protective hood preventing traffic grime and general pollution from soiling the leading edge of the cover.

Jo is the originator of the ‘Jo Malone’ brand which was sold to the Estée Lauder group in 1999, though she stayed on as Creative Director until 2006. In October last year she opened up her new scent sensation line, Jo Loves, with a store on Elizabeth Street in Belgravia.

Previously known as Five Fields during the Middle Ages Belgravia, was a dangerous place due to highwaymen and robberies.Today Belgravia boasts some of the most expensive and desirable Real Estate in the world; much of it  known as the Grosvenor Estate, which is still owned by a family property company, the Duke of Westminster's Grosvenor Group.